Why People Don’t Succeed With E-Commerce
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When starting an ecommerce site, it is important to follow an effective system while building it, aka an ecommerce system. There are so many options and variables out there telling you how to build it, what to sell and how to market and it that it can all get very confusing.
Most people will end up just quitting because they get frustrated with all of the incomplete and contradicting information. But those select few that find a solid and proven Ecommerce system to follow will most likely achieve success, often times on a very big level. But how do you find the right Ecommerce system for you and how do you know it will work. Well I am here to tell you that the premiere Ecommerce system is going to be released to the market on January 12th, 2009 and has been proven successful time and time again.
The Ecommerce system being released is called Niche Blueprint and it will change hundreds if not thousands of lucky people’s lives for the better. The lucky people will be those that are smart enough to invest in a system that walks them through from niche selection, to choosing a reputable drop shipping company to bringing in the hungry customers to buy their products. The Niche Blueprint Ecommerce system is presented in such a way that you can’t help but become experts and will easily have a profit pulling Ecommerce site up within 30 days making you money. Isn’t that what we all want.
The bottom line is that if you do not take any action to succeed, nothing will happen. If you do not know what action to take, you need a system to follow and that is where Niche Blueprint comes in. Niche Blueprint is the Ecommerce system that will take you by the hand and teach you how to start your own profit pulling Ecommerce site in as little as thirty days. If you want to be truly successful online, you will invest a little bit of money on a proven Ecommerce system
By: Frank Arman
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Frank Arman is a expert internet marketer. To find out more about the Niche Blueprint System visit nicheblueprint-review.org/niche-blueprint-niche-blueprint-review
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A Common Pitfall For Ecommerce Home Pages
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Overcoming A Common Pitfall For Ecommerce Home Pages
It was a typical request: one I’ve gotten from many e-commerce site owners because the vast majority make the same mistake. An online business owner emailed me last week asking for help with his conversions. His search engine rankings were good, but his conversions were lacking. At his request, I spent some time on his site and compiled a list of my thoughts, a few suggestions and a quote for making it all happen. What I found on this home page was typical of many other e-commerce sites I’ve worked on. There was a severe lack of benefits-oriented copy.
The website was very well designed and extremely professional looking. With rotating images in the upper-left corner, visitors would quickly get a wonderful idea of the beauty and functionality of the furniture this company manufactured and sells. What they wouldn’t get, however, was information about the benefits and the differentiating elements that set this online retailer apart from all the others.
A tag line, the announcement of a sale and text links were the only visible copy on the home page that fell above the fold. Way down at the very bottom of the page, in a font color that was just a few shades darker than the light tan background, was a single paragraph of copy. There - if the visitor ever got that far - he/she would find several benefits.
One of their biggest differentiating factors was that these pieces of furniture were available exclusively from the manufacturer. About 81% percent of consumers look for information on the Web before buying in a brick-and-mortar store, according to the Pew Internet & American Life Project.
Letting site visitors know they won’t find these incredible pieces in any other store would have a big impact on their purchasing decision.
Likewise, these cabinets are engineered with ample ventilation to protect the wood and your TV set. Plus, they provide wider and deeper shelves than most others, leaving plenty of room for your television.
Another vital point is that this online store offers free shipping and in-home setup. While that was stated on the home page, the mentions were located on infrequently viewed parts of the page.
Will Copy Ruin My Design?
One concern with e-commerce sites is that copy will ruin the graphical design of the page. After all, buying online means shoppers want to see what they are getting. That’s perfectly understandable. But, with a little creativity, it is quite simple to add copy. Remember: Not all the copy has to appear in the same place. There is no need for 200 words of text right in the middle of your home page.
You can simply put a sentence or two here and a sentence or two there. The goal is to provide the visitor with the information he/she needs to answer the most pressing question of all: "Why should I buy from your site instead of the other 21,000 I’ve found online?"
A headline up top, a strategically placed paragraph and a caption under a photo are sometimes all it takes to communicate to your customers why they should choose you. In addition, you’ll get a boost with the engines from placing keyword-optimized copy on the page.
The next time you decide to take an ax to the copy on the home page of your e-commerce site, remember that customers aren’t mind readers. If you can’t make it easy - right off the bat - for them to grace you with their business, your conversion rate will likely never reach the level you desire.
By: Karon Thackston
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See Karon live at a half-day SEO & copywriting workshop in the Boston area April 2-3, 2009. Keyword research, social media and analytics also offered. Get details and register today at www.highrankings.com/seo-workshops. 2008, All Rights Reserved
Have you heard about the new product coming out January 12, 2009 called the Niche Blueprint? Check out the videos here:
Niche Blueprint Pre-launch Videos
Steven Clayton and Tim Godfrey are doing it again. Last year, the pair released Commission Blueprint which sold over 15,000 copies in just 8 weeks. On January 12, 2009, they are releasing it’s sequel: Niche Blueprint. They are only offering the product for sale until January 19, 2009, so make sure you check it out before it’s too late!
How Does Niche Blueprint Work?
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Coming Soon!…Full Niche Blueprint Review
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Ecommerce Merchant Accounts
Getting Setup With An Ecommerce Merchant Account
For internet business owners, accepting credit cards is pretty much the only way to conduct business over the internet. The options are to go with a company like Paypal which has its drawbacks or to get a "real" credit card merchant account. Don’t get me wrong, Paypal is a "real" merchant account in that you can accept any types of credit cards, but this is only after you sign up for their premium business service which ends up being more expensive than a typical merchant account.
The discount rate is typically what every merchant asks about when calling me for quotes. Although this is important, I can mark this down very low and still have merchants paying just as many fees as other providers. I guess what I’m trying to say is that don’t overlook other fees when faced with an "awesome" discount rate. Expect to pay around 2.1 to 2.5% for your qualified rate. Competitive rates are usually anything below 2.25%. Paypal doesn’t have a "qualified" rate as much as they just charge a flat rate of 3% which is on the high side. Paypal does a fantastic job of making things very simple and easy to manage. They’re higher priced on some things, but their simplicity makes up for some of the higher price.
Traditional merchant accounts have other pricing categories for their discount rates. These are the mid qualified and non-qualified rates. Although the majority of all transactions go through at the qualified rate, the mid and non still have their place when pricing accounts. The mid-qualified rates are typically the rewards cards or other credit cards with some cash back or other incentive associated with them. The non-qualified cards are government or corporate credit cards or in some other way are deemed "risky" such as when the funds aren’t captured until 48 hours or later after the funds were first authorized.
Each transaction also has a cost, no matter how much the volume of the transaction. Makes me laugh sometimes when I buy a $.49 refill at the local convenience store on my credit card because I know that they’re paying at least $.15 to $.18 per transaction if not a bit more which on a $.49 gross volume transaction, they’re probably losing money. No wonder they sometimes just smile and tell me it’s on them. Most internet based transactions run about $.20 to $.30 which is competitive when you compare to Paypal at about $.30 per transaction. Watch for AVS or the gateway transactions as they can easily get their advertised per transaction cost up there.
Batch header fees would probably considered by most merchants one of those "hidden" fees. This is a fee that most merchant don’t ask about and unless they look closely, don’t know about and never question. These batch header fees may be as much as $100 per year or so depending on how often the merchant processes credit cards. What happens is that transactions are batched together usually daily and submitted. Each one of these batches are assessed a batch header fee of about $.25. So, for an easy way to calculate this, if you process transactions every day, you’ll be paying $.25 per day. So, even on your busiest month, this fee wouldn’t exceed $8 per month.
Monthly fees for a traditional merchant account are usually around $20 or less. For a statement fee or account maintenance fee expect to pay about $10 and for an internet gateway, such as Authorize.Net, you’ll probably be paying an extra $10 as well. Work with your merchant account provider to waive the monthly minimum, especially if you’re an internet business processing less than $1000 per month in gross volume.
If you’re processing over the internet with a traditional account, you’ll need a gateway. Authorize.Net is one of the more popular gateways and although some providers give this away for free, they have costs associated with this and will usually hit you with an annual fee or some other fees along the way to make up for this. Try to negotiate your monthly rates so that they are lower even if you end up paying a little more for the setup. Authorize.Net shouldn’t cost more than about $100 to setup. I’d recommend against leasing as you’d end up paying 5 times as much for the setup over the 48 month lease you’d be stuck with.
There are some advantages to Paypal over your more traditional merchant accounts. One such advantage is ease of use. Paypal is very user friendly and Authorize.Net as a gateway would be a close second. Most shopping carts are compatible with both and include modules to be able to install both or either. Accepting credit cards is a necessary evil in today’s internet world, but can be done with very little hassle or headache.
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Brian Armstrong is an internet merchant account executive. His focus is on helping internet business owners get setup with their credit card merchant account. This specialization in ecommerce merchant account setups is because Brian is also an internet business owner that knows what it’s like to setup an internet business and run that business.
Are you serious about making money online with ecommerce websites? Check out my review of the Niche Blueprint:
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E-Commerce Websites
What is an E-Commerce Website?
You hear all over the internet ecommerce, ecommerce, ecommerce. But do you really know what it actually means? It’s actually quite simple. An e-commerce website is basically an online store. For example, let’s say you were looking to buy a battery for your cell phone. Instead of going to the store to get one, if you went to Google and typed in "cell phone batteries" a bunch of different websites would show up and you would have your pick on which one you wanted to shop from.
I want to be clear. If you ended up chosing Circuit City to buy your battery from, it’s not necessarily an e-commerce store.
A lot of people make very good money with e-commerce websites, because there are products being bought secondly. The world of e-commerce is a never ending open market. How great is it when you want to buy a new sewing machine, or a new iPod that you can do a little search, find the product with the best price, and click a button and it’s bought…all at 2 in the morning!
All though it sounds easy to own your own e-commerce store, there is actually quite a bit of knowledge you need to know. You need to know how to set a store up, you need to know how to purchase a domain name, you need to understand how to price products competitively and what products are in demand, and the most important part of owning an online e-commerce store is how to get paying customers to it.
Owning your online e-commerce store is easy once you have all the necessary tools and training you need to run your empire. If you are interested in learning more on how to own and run your own online e-commerce store, there is a new training product that is about to be launched called Niche Blueprint. It’s designed to teach you in 6 weeks with step by step training on every module you need to know to successfully open and run your own online business. It’s an incredible new product, and it will only be on sale from January 12, January 19, 2009.
If you would like to read a review on Niche Blueprint.
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