Find A Niche Online
Finding A Niche Online - Let’s Make This Simple
Many people speak of finding untapped niches online these days, but the more advice that is given out to small niche marketers online to dig for such gold, the less likelihood there is of anyone actually finding so called "untapped niches". It’s safe to say that almost anything that is profitable is already being marketed online.
However, it doesn’t mean finding a targeted niche is a pointless exercise, due to targeted niche markets being the most responsive to relevant product sales and all round marketing campaigns.
The core to every targeted niche is as follows -
1. Find a sub category of a product (i.e. left handed golf clubs instead of golf clubs)
2. Single out a specific segment of your potential buyer demographic (i.e. beginner golfers)
3. Market your entire business towards beginner golf players who are left handed
4. Collect regular cheques in the post
5. Rinse and repeat
Ok, a little basic it may be but those 5 points are the key to niche marketing. Here are a few more pointers to keep in mind -
Demand
Search the internet for typical terms your audience would type in. Take a look at the amount of competing websites for each term you use. If you are researching specific terms in this manner, make sure you put them inside quotation marks. For example:
"Left handed golf clubs for sale" instead of simply left handed golf clubs for sale.
This will ensure that the results only represent websites that are specifically targeting that exact phrase,
with the same words in the exact same order.
Don’t be immediately put off if there seems to be millions of competing websites. Just because there are millions of search results does not mean there are millions of direct competitors. This is a big misconception that I explain to my subscribers all the time. There are so many internet marketers out there that are providing false information like this that it can literally mean the make or break of a small niche marketers ideas and efforts.
Also be sure to check out the amount of paid advertisements. The more the merrier in my opinion, because this indicates a healthy and certainly profitable market. These people are all chasing something profitable - if it were not so, there would certainly not be as many advertisers. However, this type of research on paid advertisers cannot be a flash in the pan - you must monitor these advertisers for a few days at least.
Why?
Because they may be coming and going quicker than you think. If that’s the case, it tends to indicate that the market is oversaturated and more to the point - the products do not convert. Knowing which products do not convert however, can be very useful when developing your own
products or promoting someone else’s products as an affiliate.
By: Nick JB
Article Directory: http://www.articledashboard.com
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Tuesday, January 6 8:57 am
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